Management

Wendi Chan Wai Fung

Founder & Co-CEO
 

Born in Singapore Ms. Chan has spent a large part of her life in Singapore and in the United States where she learnt the importance of branding and marketing. She brings her vast experience in branding and marketing, coupled with her instincts and insights on industry practices and new market trends to spearhead Pink Parlour ahead of the competition.
 

She graduated cum laude (honors) in Bachelor of Science for Marketing from San Francisco State University in 1996. Upon graduation, Ms. Chan worked briefly in the hotel industry at the Hyatt Regency San Francisco as a Management Trainee. There, she learnt the importance of grooming, discipline and customer service which she still applies on her day to day interactions with clients and partners. Thereafter, she took on a regional position as an events coordinator for American Power Conversion, an American company. Her work puts her in charge of organizing trade shows and dealer events around the region including countries like Thailand, Vietnam, Malaysia and Indonesia, where she learnt project management and working with partners from various countries.
 

Wendi lived in Jakarta, Indonesia for 3 years and worked as a Merchandise Manager for the largest department store. During her time there, she not only created in-house brands and merchandise for the store, but also was responsible for the negotiations and introduction of Italian shoe brands like Marc Jacobs, Sergio Rossi as well as French brand Christian Louboutin to Indonesia. This experience gave her an eye on merchandise creation, branding and sourcing suppliers.
 

Her interest in Beauty and Fashion ultimately landed her Brand Manager position with Ina Gail Pte in Singapore which owns a chain of Beauty Salons and distributes brands like Dermalogica and Averine cosmetics. After years of building brand presence for Ina Gail, Ms. Chan decided that it was time to use her experience and drive to establish a new brand in the market, starting Pink Parlour in October 2005.

 

Derrick Ronald Seeto

Founder & Co-CEO
 

Mr. Seeto was born in Papua New Guinea. He graduated from La Trobe University in Melbourne, Australia in 1996 with a Degree in Economics and Marketing.
 

He has worked at several start-ups including Dinkurn Technologies specialising in mobile GPS tracking, Helloasia.com launching online loyalty programmes for corporates such as Singtel and Asiacontent.com and handling FMCG client's online branding sites.
 

In 2001 he launched convertium.com which specializes in helping corporates build, operate and market their websites. This includes vwasia.com, ntuconline.com, onemotoring.com and visitsingapore.com. His special interest in E-Commerce, CRM and social networking led Mr. Seeto open red-intuition.com.sg in 2006 which launched online stores for SME's and helped them to market online via Online PR activities through social networks.
 

During the same period, he was approached by his partner Wendi Chan to set-up Pink Parlour specializing in hair removal services. His role in to manage finances and use his skill sets in web technologies to give Pink Parlour a head start. Services cover web design and development as well as online marketing through Google Ad words, Online PR through social networking such as Facebook, Twitter, Bloggers and Forums which eventually led to launching Pink Parlour's online store, online bookings and now iPhone Apps and Games.